’ In the future, we’re likely to see a rise in companies like the Daily Me and Demand Media, whose stated mission is to “fulfill the world’s demand for commercially valuable content” — paying freelance journalists, for example, to write articles about the health benefits of tropical vacations that can be paired with ads for Hawaiian beach getaways and then sent to users interested in booking trips to Hawaii. The stories we see on the Web, on TV and on our mobile devices could be pegged to the market segments in which advertisers have placed us.
As our experiences become customized, there is more at stake than just discount coupons and deals. There’s also the future of our common culture. As personalization shapes not only the ads we see and the news we read but also the potential dates we encounter and the Google search results we receive, the possibility of not only shared values but also a shared reality becomes more and more elusive.’
(Source: The New York Times)