‘Real Simple’ Gets Into Direct Sales With Gift Guide App
Where the app deviates from your standard, one-off magazine app is in its shopping capabilities. Rather than sending users to third-party retail sites, the magazine partnered with DropWallet to enable users to purchase any of the items directly within the app. Real Simple receives an (undisclosed) cut of each sale, managing editor Kathleen Harris tells Mashable, which is stated in a disclaimer in the app.
(Source: Mashable)
The Digital Manifesto: How Companies and Countries Can Win in the Digital Economy
Every business needs to “go digital.” Data about customers, competitors, suppliers, and employees are exploding. Ninety percent of all data were created in the past two years. By 2016, there will be 3 billion Internet users globally, and the Internet economy will reach $4.2 trillion in the G-20 nations.
(Source: bcgperspectives.com)
The ‘Eggs In One Basket’ Index
Business models today: Google & Facebook= advertising; Amazon/Apple/Msn= commerce
(Source: splatf.com)
Pay Close Attention to the “Big Four”
A new report by noted research firm Forrester suggests that those who depend on online marketing and ecommerce for their livelihoods need to closely observe the “Big Four,” namely, Amazon, Apple, Facebook and Google. (..)
- Almost half of online shoppers start their research process by going to Amazon or Google.
- Over 40 percent of the world’s Internet traffic flows through Facebook and Google on a daily basis.
- 49 percent of iPad owners purchase products using their iPads and 21 percent of iPhone owners purchase products using their iPhones.
(Source: revenews.com)
Shop Right Off The Subway Wall With PayPal
PayPal has created catalog ‘mobile shopping walls’ in 15 metro stations in Singapore. The large display features Valentine’s Day offers from eight participating retailers.
via @dancall1
(Source: psfk.com)
A great video illustrating scalability, speed and capacity in convergence #convergence #technology